Outplacement Services by Renovo (from Liberata)

Parkdean Resorts

Outplacement Services by Renovo (from Liberata) were used by 89% of staff after an internal review led to the consolidation of services into a single centre.


In 2015 Parkdean Resorts was formed as a result of merging Parkdean Holidays and Park Resorts and became the largest operator of holiday parks in the UK. With 67 parks found in stunning coastal and countryside locations up and down the country, Parkdean Resorts offers excellent value holidays and short breaks in England, Scotland and Wales. From caravans and camping/glamping options to lodges with hot tubs, Parkdean Resorts offers “staycation” breaks that include activities for all the family. After a review in 2018 it was decided to consolidate the supporting infrastructure to a single location in the North East of England.

The Challenge

In 2018, as part of a review designed to streamline the infrastructure supporting their holiday parks, it was decided that all the central support functions would be consolidated to one location in the North East meaning the closure of the Hemel Hempstead office which impacted over 100 staff members that came from a very diverse range of levels and functions within the business, including Finance, Marketing, Administration and Technology. As a result, staff needs varied significantly and so the framework of support needed to be flexible enough to accommodate a broad range of different demands. It was decided that people would need to be able to access a real depth of personalised coaching support over a sustained period. With departures being phased over a six month period, it was also vital that outplacement services would be easy to administer and manage whilst enabling people to access support at the right time for them.

The Solution

Renovo was selected to work in partnership with the HR leadership team to create a robust outplacement framework to support those people impacted.

Working closely with Parkdean Resorts, Renovo created a single framework of support that was comprehensive and flexible enough to accommodate the wide variety of different needs from across the business. Each team member was provided with unlimited access to a Personal Career Coach for three months and had the opportunity to build highly personalised support around their needs with support being delivered through telephone, Skype and email. The support offered was responsive and targeted and could be adapted easily as job searches progressed – this was particularly important for those who had been out of the external job market for some time. The coaching relationship was further supported with access to “Workfriend”- the online career transition and job search portal, providing an opportunity for employees to make progress with their job searches in between coaching consultations which helped build confidence further and achieve very positive results.

“The amount and depth of positive feedback from employees on the support itself surprised even ourselves and 6 months on from the closure of the site, I still have people coming back to me to thank Parkdean Resorts for the investment they made and talking openly about the impact Renovo had on their transition”
Phil Richardson – Head of HR, Employee Relations, Parkdean Resorts

What we achieved


of employees supported achieved their desired outcome within 90 days


was the average number of days to resettlement


of staff affected took advantage of Outplacement Support Services

See how Liberata can help your organisation.

Book A Demo
As a Council we are focused on ensuring that the services delivered are both sustainable and of the highest quality. We are delighted to be working with Liberata to help deliver these services on behalf of our residents and businesses. Liberata stood out with its ability to drive transformational change and improve customer access and digital services.
Richard Baker
Welwyn Hatfield Borough Council
Liberata is the ideal delivery partner to help us achieve our aims, whilst ensuring we can drive down processing times and improve the service for our customers. Council tax and business rates collection will improve, ensuring that we have the funds to deliver the vital services that have a positive impact on residents’ lives. We look forward to working closely in partnership with Liberata to help achieve our aims
Rebecca Keene
Broxbourne Borough Council
Eastleigh Borough Council has worked with Liberata for a number of years who undertake the council's empty home reviews, and I must say, their service exceeded all expectations. From start to finish, they demonstrated professionalism, efficiency, and a genuine commitment to addressing this critical issue in our community. Thanks to Liberata, the council has been able to maximise our empty home bonus year on year. This positive impact on our community cannot be overstated.
Kerrie Thomas
Eastleigh Borough Council
The RV Finder service from Liberata has really helped us ensure that our data is as accurate as possible and, when the VOA has processed the outstanding cases, I fully expect to see more than £1,000,000 of additional RV. The “risk and reward” model works well and the Council only has to pay for their success and the service is something that we will use on a regular basis.
Steve King
Leicester City Council
Liberata has been empowered to create a seamless integration with technology to digitally transform the Revenues and Benefits service whilst trying to protect local jobs. The joint strategy has helped to deliver innovative solutions that have exceeded expectations, whilst providing savings to the authority. This surge in digital engagement has helped deliver strong year one outturn with electronic billing and the technology will enable us to show improvements in the benefits speed of processing and in Council Tax processing of moves, discounts and exemptions.
Andy Stevens
Swindon Borough Council